A 10-point Sales Planning Process
This book introduces an easy-to-follow process to help you
- Develop your brand online and offline
- Build strong foundations
- Plan your sales strategy
- Market your business more effectively
- Gain new clients
- Make more sales
A Quick Overview of the 10-point UniC Sales Planning Process
The book is specifically aimed at small B2B business owners – but the 10-point UniC Sales Planning Process can be applied to most businesses of all sizes so it should be a good read for any entrepreneur or business owner wanting to make more sales.
Purpose & Key Objectives
Setting your objectives and purpose
Branding
Early branding elements
Strong Sale Foundations
What are the 8 key things that make strong sales foundations? and why are they so important?
Sales Toolkit
What should be in your sales toolkit and why?
Networking
Insight, tips and ideas for effective networking
The Sales Process
What is it and why do you need to understand it?
Sales Strategy
Taking a hybrid approach – online and offline
Social Media
The importance of social selling and how it fits in.
SEO
SEO planning –foundational sales-focused elements
Website and Content
The importance of a sales-focused website and content planning strategy
Below are 3 of the other key areas that the book covers.
Untangling Sales & Marketing
Many small business owners get confused between sales and marketing as there is a lot of crossover. They are different disciplines though, and this book helps untangle the two.
Aligning Sales with Marketing
The book gives insight into how small business owners can align marketing activity with sales planning to help generate more quality enquiries from promotional activity.
Mindset and Wellbeing
The book outlines why purpose and values are so important and why taking care of your wellbeing should be a high priority if you want to achieve success.